Proptech SEO Agency
Drive real commercial outcomes through high-intent proptech search strategies.
We drive MQLs and SQLs by navigating the competitive environments, lengthy and complex sales cycles, and compliance and trust barriers the property industry is known for.
Market saturation, slow adoption rates & complex sales cycles
These characteristics make driving real commercial outcomes a challenge. Visibility is just the tip of the iceberg. Meaningful impact that contributes to ROI lies in high-intent targeting and building trust. Across proptech, we’ve seen the following roadblocks stop brands from converting visitors into customers.
Crowded Search & Weak Differentiation
Search is dominated by established brands. New and niche solutions need to find and own market gaps for early success.
Regulatory & Compliance Anxiety
Tenancy laws, planning rules & financial regulation vary. Buyers give preference to solutions that understand local compliance.
Slow Adoption & Change-Resistant Buyers
Landlords, agents, and asset managers are happy to use legacy software. SEO needs to reinforce credibility to sway them.
B2B2C Complexity
Buyers & users are rarely the same person. A landlord may buy, but a tenant may use your software. Content needs to speak to both.
SEO that Aligns with real proptech buyer behavior
Instead of chasing just traffic or rankings, we execute campaigns that align with how buyers move from awareness to purchase decision. Our system is built to drive real commercial outcomes. Here’s how.
High-Intent Demand Capture
We target problem, and solution-aware audience members that are further along the purchase cycle and are actively searching for solutions.
Authority & Credibility
Brand awareness and trust building initiatives are integrated parts of our campaigns, so that visitors have the confidence to choose you over a competitior.
Contribution to Pipeline
We optimize for demo requests, free trials and consultative sales inquiries. Our aim is to drive sales volume, lower CAC, increase ARPU and reduce churn.
Partner with an agency that understands how to generate proptech demand
Define & Align
We develop a deep understanding of your business, product, and target market.
Keyword Research
High intent opportunities are mapped to target searches that are likelier to drive leads and sales.
Audit
We evaluate how well positioned you are to appear for your most valuable search terms
Competitior Analysis
An industry analysis allows us to find market gaps, identify quick wins and long-term success initiatives
Strategy & Execution
We define & execute a strategy that’s aligned to your GTM, sales motion and sales funnel.
Reporting & Refinements
All ongoing strategizing, optimizations and final decisions are made on the basis of real campaign data.
Frequently Asked Question
We have real experience across proptech and have worked with established brands to drive revenue and make SEO a profitable aquisition channel. The difference maker is the groundwork we put in to understand your business, product and target market. This allows for faster time to both leads and ROI.
We track metrics that map to revenue, such as demo requests, free trial activations, and sales. We also align on your CAC, ARPU, and churn benchmarks.
The first year typically looks as follows: months 1 – 3 are focused on building foundations (priority content, technical fixes, low-hanging fruits); months 4 – 6 is where we expect to see initial qualified inbound demand; months 7 – 12 is when qualified demand compounds
Yes. We target your ICP’s desired outcomes, showcase your deep vertical expertise, and drive confidence across searchers with genuine purchase intent by presenting you as a better, more credible alternative than similar products or competitors.
We need access to your product team for subject matter input, your sales team for ICP and objection intelligence, and a single marketing stakeholder for alignment and approvals. Execution is 100% on us.
We operate on a retainer basis. While we don’t lock you into a contract, we ask for a minimum of 6 months commitment due to the time it takes to conduct a successful strategy. We’re also selective about who we take on. If there isn’t clear commercial alignment after the initial strategy call, we’ll tell you directly rather than onboard a client we can’t deliver for.
Our campaigns are built for both traditional and AI search from the start. AI search optimization is a fundamental part of our offering an not a bolt on. SEO / AEO / GEO etc., are all part of the same system.
Make SEO a Predictable Growth Channel for Your PropTech Brand
Let’s have a focused discussion on commercial alignment.