Content that turns research-stage buyers into qualified leads
We build the lead magnets, case studies and research your buyers find in Google and AI answers, and turn that attention into qualified leads for your nurture funnel.
It’s all built into how we run your organic search.
Rated 4.9 on Clutch →
Qualified leads from every stage of research
We build content that meets your buyers where they compare options, in Google and in AI answers, and gives them a reason to raise a hand. Some book a demo on the first visit. The rest download something worth their email and enter your nurture funnel. Your team works real conversations, and you get lead numbers you can stand behind.
Lead magnets that feed your nurture funnel
Alongside the SEO content in your program, we build assets that turn research-stage visitors into MQLs, placed inside your highest-intent content.
ROI calculators and interactive tools
Calculators that show buyers their own business case, designed and built by us, with the full breakdown behind the form.
Frameworks, checklists and templates
Vendor selection frameworks, RFP checklists and templates buyers use in their own evaluation, like the one we built for Profitbl.
Ebooks and buyer’s guides
In-depth guides for the whole buying committee, built around a decision rather than a definition.
White papers
Technical, regulatory or financial depth for a specific role, co-published with industry publications where it helps.
Every download goes straight into your follow-up sequence and CRM.
Proof and expertise buyers can check
Content that gives buyers, and AI answers, something specific to trust.
Customer case studies
Your results in your customers’ words, results first, on open pages your sales team can use too.
Benchmark reports and original research
Research built from your anonymised product or customer data, with the findings published openly and the full report gated.
Expert-led articles
Point-of-view pieces built from interviews with your experts, sales and customer success teams, and approved before they go live.
Contributed articles for third-party sites
Expert articles placed on the industry publications and partner sites your buyers already read.
Refreshes and consolidation
Updated figures, re-ranked lists and merged pages, so what’s already published stays accurate and keeps earning.
Built with your team and approved by your experts.
Leads that land in your funnel, ready to work
Every piece we build is there to bring qualified leads into your nurture funnel. Here’s what that looked like for Profitbl.
2 to 3
qualified inbound leads a year before we started
16
qualified leads in month six
Month 5
when Profitbl hit its 12-month pipeline goal
42 leads
in under six months, and two clients signed worth more than €24k
We build the same approach around your product, your buyers and your sales motion.
How every piece gets made
The process is the same whether it’s a case study or a white paper.
Your view first
We start with your product, personas, competitors and sales objections before we write a word.
Demand mapped by stage
We map keywords and AI prompts by intent and funnel stage, so every piece has one clear job.
Your experts on record
We interview your subject-matter experts, sales and customer success teams, and your expert signs off before anything goes live.
Built to be lifted
Answer-first sections, comparison tables, named authors, update dates and schema make every piece easy for search engines and AI systems to read and reuse.
Published, linked, refreshed
Every piece links to its bottom-funnel counterpart and gets refreshed on a schedule.
Reported in pipeline
Leads, demos and trials from content show up in your monthly organic search report.
Because content runs alongside our SEO, AI search and CRO work, every piece launches on a technically sound page with a conversion path that’s already been tested.
What clients say about working with us
Rated 4.9 on Clutch →“Platypus's work has resulted in enhanced visibility and increased demos and trials, leading to overall growth for Workever. The team has commendable project management, consistently provides timely deliverables, and communicates effectively via virtual meetings, emails, and messages.”
Damien Knight
Founder
“Thanks to Platypus's work, Landlord Vision has seen an increase in purchases, demo requests, and signups. The Platypus team has been highly responsive, proactive, and timely throughout the engagement.”
Zahidul
Business Development Manager
“Thanks to Platypus, we've seen a 30% increase in website visits and a 22% increase in marketing qualified leads. The team has been very responsive and has delivered items on time.”
Luka Živković
Head of Sales
“Platypus helped us increase organic traffic and search visibility. The team adhered to deadlines, provided feedback on aspects they could improve, and communicated well through online meetings. Their technical SEO knowledge really impressed us.”
Alp Tetikel
Head of Marketing
Where our content work fits
We take on a limited number of programs, so we’re specific about who we’re right for.
We’re a fit if
We’re not a fit if
If that sounds like the right fit, let’s talk.
Let’s build the content your buyers are looking for
Book a 30-minute call. We’ll look at where your content gaps sit across the funnel and what they’re worth to your pipeline.
See if we’re a fitSearch, measured in pipeline.