76% YoY revenue growth in a saturated market
In the UK's crowded proptech market, we grew Landlord Vision's SEO-attributable revenue by 76% and purchases by 90% in twelve months.
Proptech · UK · 12-month engagement
Key outcomes
After twelve months of work together.
+76%
YoY revenue
+90%
YoY purchases
160+
Demo requests in a single quarter
50%+
Visibility increase in search
The campaign commenced in Q3 2025. Results reflect year-on-year growth, as the business is seasonal.
All-in-one property management software, built for UK landlords
Landlord Vision helps its users stay on top of their accounting, manage their tenants and satisfy UK compliance requirements, all from one platform.
Growth is driven by demo requests and free trial sign-ups, supported by high-intent search demand across traditional and AI-driven search.
A fiercely competitive market, reshaped by AI search
Three problems shaped the campaign from day one.
A saturated market
Most competitors targeted identical keywords:
“best property management software”
“landlord accounting tools”
“property management platforms for uk landlords”
The key was to make Landlord Vision more visible and differentiate it in search at the same time.
Traffic decline after the AI rollout
Traffic fell, as it did for many other sites, with:
— Google's rollout of AI Overviews
— Rising adoption of ChatGPT and other AI tools
— Reduced click-through from search to websites
The goal was to grow revenue without relying on traffic growth.
Missed opportunity in AI search
Landlords were increasingly asking AI tools things like:
“What are the best Arthur Online alternatives?”
“I need software to help me keep up with MTD. What are some options?”
Our job was to make sure Landlord Vision always appeared in the answers.
Revenue-first organic search, applied to every campaign
The same five steps run every engagement. Here's how they played out for Landlord Vision.
Discovery & alignment
We learned the product, the target market and the competitive environment, then aligned the strategy to their GTM.
Keyword research
Mapped by relevance, intent and funnel stage, using their marketing documentation, Search Console data and competitors.
SEO & AI search audit
Grounded in one question: how well is Landlord Vision positioned to compete for these keywords? That set the quickest wins.
Strategy & roadmap
A three-month on-page, technical and content roadmap, paired with a 12-month SEO and AI search strategy.
Execution
Delivered by a senior operator, with fortnightly meetings and rapid response to developments such as MTD and the Renters' Rights Bill.
See the full process on how we work.
Search designed around buyer intent
The campaign was built around how proptech buyers actually research, evaluate and purchase software. We addressed in-market personas first, building trust and reducing sales friction.
Middle of funnel
MoFuContent targeting solution-aware personas, addressing compliance, accounting complexity and portfolio scaling.
Example: landlordvision.co.uk/blog/best-property-management-software/
Bottom of funnel
BoFuContent addressing evaluation-stage personas, including features, alternatives and comparison pages.
Example: landlordvision.co.uk/blog/landlord-vision-vs-arthur-online/
Every page had a clear role in the buying journey and messaging aligned with real landlord objections. Instead of chasing traffic for its own sake, Landlord Vision was positioned to capture high-intent, evaluation-stage demand.
UK-specific positioning as a competitive wedge
Rather than competing generically, the strategy leaned into what international platforms ignore.
Together, we later refined the strategy to prioritise portfolio landlords, those with ten or more tenancies, and carried it through to the homepage copy with their team.
UK compliance requirements
Making Tax Digital front and centre, at the exact moment landlords started searching for it.
HMRC-aligned accounting workflows
Double-entry accounting and reporting mapped to how HMRC actually wants the numbers filed.
Local landlord use cases
The day-to-day realities that international platforms simply don't build for.
Link and brand mention building
With the technical and on-site work in place, we built Landlord Vision's traditional SEO and brand authority. Both were major support pillars for rankings and AI search visibility.
Link building
Links helped the content rank better in Google. Every link came from a relevant, authoritative website within the industry.
Example: three backlinks from PropertyData pointing to Landlord Vision content, plus a brand mention.
Brand mention building
We secured brand mentions specifically to improve AI search discovery, from sources AI is likely to cite.
Example: an article on the best landlord software tools, written by August, which now surfaces directly inside AI answers.
Frequency and consistency of brand association across independent sources is what AI search rewards.
We found the conversion gap, then closed it
Some of the biggest wins sit outside SEO and AI search. This one sat in the funnel itself.
For the first 90 days, Landlord Vision relied solely on demo requests to generate SQLs.
The site had no free trial, despite high-intent traffic arriving on it every day.
Based on their pricing, target market, competitive environment and our experience across SaaS, we recommended a free trial.
Landlord Vision introduced a free trial, giving buyers a risk-free way to experience the product.
This is what a revenue-first operating model looks like in practice: optimised for pipeline, not just rankings.
Keyword rankings
A selection of the most important keywords Landlord Vision ranks for in traditional Google search.
235+
keywords in the top spots of Google search, according to third-party Semrush data, and a 50% increase in keyword visibility across the middle and bottom of the funnel after 12 months.
Position and volume as reported in traditional Google search.
Landlord Vision now leads the AI answers
When their audience asks for UK property management software, Landlord Vision is prominently recommended across Google’s AI features, ChatGPT and Claude. We ran these searches manually, in incognito mode, without using any of our own accounts. Try them for yourself.
Names Landlord Vision when landlords look for UK property management software.
Recommends Landlord Vision in its answer for the same search.
Prominently mentions Landlord Vision when asked for property management software for UK landlords.
Prominently mentions Landlord Vision when asked the same question.
Landlord Vision vs competitors
Benchmarking shows whether a client is falling behind. Based on third-party Semrush data, Landlord Vision leads on both the number of keywords it appears for and its visibility across the board.
Nearly three times the visibility of the next closest competitor.
Search visibility, Semrush
In their words
“Thanks to Platypus’s work, Landlord Vision has seen an increase in purchases, demo requests, and signups. The Platypus team has been highly responsive, proactive, and timely throughout the engagement. Moreover, their research skills and openness to experimentation are commendable.”
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