More pipeline from the traffic you already have
We raise conversion rates on the pages that carry your pipeline, so more of today’s visitors become demos, trials and customers.
It’s built into how we run your organic search, alongside SEO, AI search and content.
Rated 4.9 on Clutch →
Higher conversion rates at every stage
Search brings buyers to your site. CRO decides how many of them leave as pipeline.
We find where visitors drop off between their first visit and signing up, then fix it, so the traffic you already have produces more.
More demos and trials from the traffic you already have
Lift the conversion rate on your demo, trial and pricing pages and the gain repeats every month. Same visitors, more of them booking.
Fewer drop-offs between first visit and sign-up
We work through each stage of the journey: the landing page, the product page, the pricing page and the form. Every fix lets more buyers reach the next step.
Lower cost per opportunity
Higher conversion rates mean each opportunity costs less to win, with no extra spend on acquisition.
And because we report in pipeline, you’ll see exactly what each improvement produced.
Part of one organic search program
CRO works hardest when it’s connected to the work that brings buyers in.
That’s why we run it inside the same program as your SEO, AI search and content. One team, one strategy, one price, with tools included.
Search data shapes what we test
We see the queries and AI prompts that bring buyers to each page. That tells us what they expect to find there, and where the page falls short.
Content built to convert from day one
Every page we write has a conversion goal before it has a headline. No retrofitting calls to action onto content that was only built to rank.
One team from search result to demo request
The people who win the click also own what happens after it. Nothing gets lost between an SEO agency, a content team and a CRO consultant.
You can see how the program runs week to week on our How We Work page.
How we find and fix conversion leaks
We don’t guess at what to change. Every recommendation comes from your data, your buyers and your sales conversations. Then we prioritise it by how much pipeline it’s likely to move.
Funnel and analytics audit
We map your demo, trial and sign-up journeys against your CRM stages, so we know where buyers drop off and what each drop-off costs you.
Behaviour research
Session recordings, heatmaps and form analytics show how buyers move through the pages that carry your pipeline: where they hesitate, what they skip and where they give up.
The buyer’s own words
Your sales and customer success teams hear objections every day. We bring those into the page, alongside short on-page surveys, so your copy answers the questions buyers are already asking.
Prioritised experiments
Where traffic supports it, we A/B test. On lower-traffic pages, where a test could take months to reach a result, we roll out changes and measure before and after. Either way, you get a clear read on what worked.
Where we focus
Demo and trial pages, pricing, forms, the landing pages your search and AI referral traffic arrives on, and the calls to action across your content.
Your developer or ours ships the changes, and every result shows up in your monthly report.
Behaviour data your DPO can sign off on
We work with EU teams, so behaviour research is set up for GDPR from the start. Here’s how we handle your visitors’ data.
EU-hosted tools
Recordings, heatmaps and tests run on EU-hosted platforms, so your visitor data stays in the EU.
Recording only with consent
Recordings sit behind your consent banner. Form fields and personal data are masked by default, so we see behaviour, not people.
Data kept only as long as it’s useful
We use short retention windows, and we don’t record inside your logged-in product.
Your stack, if you have one
Already have approved tools? We’ll work in them. If not, ours are included in the program.
Your DPO or legal team is welcome in the setup conversation. We’d rather answer their questions before anything goes live.
What clients say about working with us
Rated 4.9 on Clutch →“Platypus's work has resulted in enhanced visibility and increased demos and trials, leading to overall growth for Workever. The team has commendable project management, consistently provides timely deliverables, and communicates effectively via virtual meetings, emails, and messages.”
Damien Knight
Founder
“Thanks to Platypus's work, Landlord Vision has seen an increase in purchases, demo requests, and signups. The Platypus team has been highly responsive, proactive, and timely throughout the engagement.”
Zahidul
Business Development Manager
“Thanks to Platypus, we've seen a 30% increase in website visits and a 22% increase in marketing qualified leads. The team has been very responsive and has delivered items on time.”
Luka Živković
Head of Sales
“Platypus helped us increase organic traffic and search visibility. The team adhered to deadlines, provided feedback on aspects they could improve, and communicated well through online meetings. Their technical SEO knowledge really impressed us.”
Alp Tetikel
Head of Marketing
Is Platypus the right fit?
We do our best work with teams that want conversion improvements tied to pipeline. Here’s how to tell if that’s you.
We’re a good fit if
We’re probably not a fit if
If the first list sounds like your team, let’s talk.
Turn more of your traffic into pipeline
Book a call. We’ll walk through your funnel and tell you straight whether we’re the right fit.
Book a callSearch, measured in pipeline.