How we drive compounding revenue growth

We operate SEO as a revenue-aligned growth system that supports your GTM strategy and sales motion.

Book a Strategy Call

The fundamental principles that help us drive growth

Our operating ethos is entrenches in four fundamental elements that are applied to every campaign.

Priority based on commercial impact

To drive ROI in the quickest time frame possible.

Long-term compounding focus

To drive ongoing business growth year on year

Future proof strategies

So that you don’t need to worry about dips during the next algorithm update

Constant evolution

We adapt to buyer behaviour, competition and evolving tech like AI search

Our System

A Three-Phased Approach to Generating MQLs & SQLs

Phase 1: Discovery & Alignment

During discovery, we work closely with your team to understand:

Your product, positioning, and real buyer use cases

How customers discover, evaluate, and decide

Your sales motion, deal size, and friction points

Existing acquisition channels and performance

Competitors and how they win organic demand

Current SEO, content, authority, and AI visibility baselines

The three pillars of Platypus organic search campaigns

Traditional search engine optimization, AI search optimization (i.e., AEO / GEO) and conversion rate optimization are all deeply rooted into our organic search campaigns.

SEO

We optimize for modern search algorithms to drive qualified B2B leads and search traffic. Key activities include:

  • Keyword Research
  • Audits
  • Competitor Analysis
  • Strategy & Rodmap
  • Content Development
  • On-Page & Technical
  • Link Building
ai

AI Search

We optimize for AI assistants (Google, ChatGPT, Gemini etc) to help our clients get featured in conversational AI responses. Tasks include:

  • Brand Mentions
  • Review Building
  • Marketplace Presence
  • FAQ Optimization
  • AI Citation Strategy
  • Content Structuring

CRO

We ensure that our clients are converting as much traffic as possible to either MQLs or SQLs. Some fundamental intiatives include:

  • Data Collection & Research
  • Hypothesis Generation & Prioritization
  • Funnel Explorations
  • Path Explorations
  • Heat Map Tracking
  • Lead Magnet Development

An extension of your team, not just someone you outsource to

We integrate deeply across departments, taking full ownership of campaign outcomes.

In a typical campaign:

  • Strategy and prioritisation sit with us
  • We handle execution. Clients have final approval
  • We work closely with marketing, product and other teams as needed

Our aim is to deliver results through intimate partnership while keeping you hands-off throughout the process.

Engagement Expectations

Our goal is to deliver initial traction with 3 – 6 months. Compounding results typically start from 6 – 12 months based on your product, company maturity and competitive environment.

Therefore, we work best with teams who:

  • Have a validated product, GTM strategy, sales motion and target market
  • Already invest in other acquisition channels
  • Are looking to engage with an SEO partner for a minimum of 12 months
  • Consider organic search a core company growth lever

We’re generally less suited for short-term campaigns, pre-seed projects and brands who haven’t defined their positioning.

Does it sound like we could be a fit?

If you’re looking for an SEO partner who integrates deeply and treats organic growth as a viable revenue chanel ~ we should talk.

Book a Strategy Call