SEO agency for B2B SaaS, measured in pipeline
Platypus is an SEO and AI search agency for B2B SaaS companies. We build organic search into a reliable source of demos, trials and revenue, and we report it the way your leadership team reads it.
Rated 4.9 on Clutch →
Search as a pipeline channel you can plan around
We turn organic search into a channel that brings in qualified demos and trials month after month, from buyers who are already comparing their options. It compounds, so every quarter builds on the last. And because we report in pipeline rather than rankings, you'll walk into every leadership meeting with numbers that hold up.
Results from B2B SaaS companies like yours
Every engagement is measured on what reaches your sales team: demos, sign-ups and revenue. Here's what that's looked like for two of our clients.
Landlord Vision
12 mo. / proptech
Revenue
We grew Landlord Vision's SEO-attributable revenue 76% year on year, with purchases up 90%
UK field service SaaS
H1 2026 / field service
Demo bookings
Demo bookings grew 307% year on year for a UK field service SaaS, with signups up 364%
Profitbl
6 mo. / sales outsourcing
Qualified leads
Profitbl closed month six with 16 qualified leads, up from 2–3 a year before we started
Want the detail behind the numbers? Read the full case studies.
What we build for a SaaS buying journey
Your buyers don't search once and book a demo. They compare vendors, read reviews, ask ChatGPT for a shortlist and come back to your site several times before they talk to sales. We run SEO, AI search, content and CRO as one programme, so you're present and convincing at each of those points.
Pages for the searches that decide deals
Alternatives, comparisons, "best [category] for [use case]" and the category terms your buyers actually use. These are the pages that win the comparison on your terms, written in your buyers' language and approved by your own experts.
A place on the AI shortlist
When a buyer asks ChatGPT, Gemini or Perplexity which tools to evaluate, you should be named. We build the mentions, roundup placements and review presence those tools draw on.
Proof buyers can check
Reviews on G2 and Capterra, awards, industry mentions and links from sites your market trusts. We keep one consistent message across all of them, so buyers and AI tools describe you the same way.
Pages that convert
The traffic you already have is the cheapest pipeline you'll find. We improve the demo, trial and pricing pages where buyers make up their minds, so more of them take the next step.
Every page has one job: moving a buyer closer to a conversation with your sales team.
How we're measured
You're judged on pipeline, so we are too. Here's what that means in practice.
Want the day-to-day detail? Here's how we work with your team.
Reporting your leadership team can read
A live dashboard you can open any time, a monthly report that leads with demos, trials and sign-ups, and a quarterly review of where the channel is heading. In the early months, we'll show you leading indicators and label them as exactly that.
Month to month
There's no 12-month contract. We earn the next month with what we deliver in this one.
Senior people who own the strategy
Your programme is run by our senior team, and we take ownership of the strategy. We'll make the hard calls, tell you "not that, this" when it matters and flag bad news early rather than burying it in a report.
What clients say about working with us
Rated 4.9 on Clutch →“Platypus's work has resulted in enhanced visibility and increased demos and trials, leading to overall growth for Workever. The team has commendable project management, consistently provides timely deliverables, and communicates effectively via virtual meetings, emails, and messages.”
Damien Knight
Founder
“Thanks to Platypus's work, Landlord Vision has seen an increase in purchases, demo requests, and signups. The Platypus team has been highly responsive, proactive, and timely throughout the engagement.”
Zahidul
Business Development Manager
“Thanks to Platypus, we've seen a 30% increase in website visits and a 22% increase in marketing qualified leads. The team has been very responsive and has delivered items on time.”
Luka Živković
Head of Sales
“Platypus helped us increase organic traffic and search visibility. The team adhered to deadlines, provided feedback on aspects they could improve, and communicated well through online meetings. Their technical SEO knowledge really impressed us.”
Alp Tetikel
Head of Marketing
Is Platypus the right fit?
We take on a small number of clients at a time, so we're selective about who we work with. Here's how to tell quickly.
We're a strong fit if you
We're not a fit if you
If the first list sounds like you, let's talk.
Let's talk about your pipeline
Book a 30-minute call. We'll look at where your demos come from today, which searches and AI answers your competitors show up in and you don't, and whether we're the right partner for you.
Book a callSearch, measured in pipeline.