16 qualified leads in six months
Profitbl came to us with two or three inbound leads a year. We built their organic and AI search visibility from scratch, hit their 12-month pipeline goal in month five, and closed month six with sixteen qualified leads.
B2B sales outsourcing · Europe · 6-month engagement
Key outcomes
After six months of work together.
16
Qualified leads in month six
5 mo
To hit the 12-month pipeline goal
2x
Website traffic, alongside higher lead quality
3
AI platforms naming Profitbl by name
Baseline was 2–3 qualified leads a year before the engagement began.
Senior-SDR outbound, now expanding into search
Profitbl is a European outbound sales agency helping B2B SaaS companies build predictable pipelines through multichannel prospecting, including LinkedIn, cold email and calling.
Growth is driven by sales-qualified meetings, supported by visibility across traditional and AI-driven search.
A crowded category, with almost no inbound pipeline to start
Three problems shaped the campaign from day one.
High competition in “best agency” searches
The most valuable searches were dominated by established competitors:
“best sales outsourcing companies”
“B2B lead generation agencies”
“sales development agencies in Europe”
Visibility was Profitbl's most immediate challenge.
A thin website and duplicate content
Beyond the homepage, case studies and contact page, most service and industry pages simply didn't exist yet:
— No dedicated service or industry pages
— Basic on-page SEO elements missing
— Little bottom-funnel content
There wasn't enough content to be visible in either search environment.
No third-party authority signals
Vendor selection in B2B services leans on third-party validation, and AI visibility depends on being mentioned elsewhere:
— No presence in comparison content or roundups
— No review-platform presence
— Nothing for AI systems to cite them from
Buyers had no third-party signal to build confidence in Profitbl.
Revenue-first organic search, applied to every campaign
The same five steps run every engagement. Here's how they played out for Profitbl.
Discovery & alignment
We learned Profitbl's positioning, target market and competitive set, then aligned the organic strategy to their outbound go-to-market motion.
Keyword research
We mapped demand by relevance, intent and funnel stage, using Profitbl's own documentation, a website audit and competitor analysis.
SEO & AI search audit
Grounded in one question: how well is Profitbl positioned to compete for these terms? That set the quickest wins.
Strategy & roadmap
A structure-first roadmap: expand the site, build mid- and bottom-funnel content, then layer in link building and brand mentions.
Execution
Delivered by a senior operator, with qualified-lead numbers tracked and reported month over month.
See the full process on how we work.
A website structure built for both buyers and LLMs
Profitbl's site had almost no funnel-stage content. We built it out from the ground up, starting with the pages that give search and AI systems the clearest picture of the business.
Middle of funnel
MoFuComparison and roundup content for buyers actively evaluating outbound partners, agencies and approaches.
→ Best outbound lead-generation agencies
→ Best LinkedIn lead-generation agencies
→ Best sales outsourcing companies, Europe
Bottom of funnel
BoFuService, industry and vertical pages that give buyers (and LLMs) the full picture of what Profitbl does.
→ Service and vertical: B2B SaaS lead generation
→ Industry: cybersecurity lead generation
→ Approach: cold email outreach
Every page had a clear role in the buying journey and internal links back to its bottom-funnel counterpart. Instead of a handful of pages, Profitbl now has the structure LLMs need to describe them accurately.
Lead magnets embedded in high-intent content
Not every visitor becomes a sales-qualified lead on the first visit. Gated assets captured demand earlier in the evaluation process.
These assets turned research-stage traffic into pipeline Profitbl's SDRs could work.
ROI calculators and sales-growth frameworks
Practical, downloadable assets placed inside the highest-intent blog content.
A direct path into the nurture funnel
Every download entered Profitbl's own follow-up sequence.
Support for the SDR team
Research traffic converted into qualified conversations, not just email addresses.
Example: the SDR Services Selection Framework, gated inside outbound-focused blog content.
Link and brand mention building
With the site foundations in place, we built Profitbl's traditional SEO and brand authority, both major support pillars for rankings and AI visibility.
Link building
Every link came from a relevant, authoritative site within the outbound and sales-tech space.
Examples: a backlink from Hyperprospecting pointing to Profitbl content, and one from Linkedist in the same roundup category.
Brand mention building
We focused on securing mentions from sources AI systems are likely to cite as category authorities.
Example: a placement on Martal, a direct competitor, recommending Profitbl by name.
Frequency and consistency of brand mentions across independent sources is what AI search rewards.
Qualified lead growth, month over month
Tracked every month against Profitbl's own 12-month pipeline goal of ten qualified leads a month. Before the engagement, they saw two or three a year.
5 months
to reach a 12-month pipeline goal. Profitbl closed month six at 16.
Qualified leads per month
Figures as reported by Profitbl. Month one included onboarding and initial publishing.
Profitbl is already the pick across AI search
We ran these searches manually, without using any Profitbl accounts. Try them yourself.
Names Profitbl in its recommendations when buyers look for outbound sales partners.
Names Profitbl in its recommendations for the same searches.
Names Profitbl in its recommendations for the same searches.
In their words
“Platypus has been instrumental in the growth of our company. In just six months, they took us from one or two leads a year to over sixteen leads in a single month, with our first qualified lead arriving in month two. We’ve signed two clients directly from this work, worth more than €24k so far. What stood out most was the interest we started getting from LLMs. In total, we’ve generated 42 leads in under six months, starting from scratch.”
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