Farming and agricultural businesses have traditionally relied on word of mouth, trade shows and industry magazines for their marketing efforts. This has left digital marketing efforts like SEO overlooked but the latest generation tech-savvy farmers and agribusiness leaders are catching on.
Finding an SEO partner that specializes in AgriTech can make all the difference when it comes to bridging the gap between cutting-edge technology and a traditionally conservative industry. Agencies that work in this space know how to build trust, adjust their strategies for seasonal and buying cycles, and ultimately get conversations going with the right people – decision makers who will make the purchase call on your AgTech product.
In this guide, we’re going to take you through 5 vetted, experienced SEO agencies who know the ins and outs of SEO for Agritech. Our picks go beyond driving Google visibility, they can help your business get recommended in AI search (think ChatGPT, Google AI, Perplexity mode etc) where the future of search is headed.
Our top pick: Platypus. With a solid track record of working with the teams from Agremo and Farmit, Platypus drives sales and leads by gaining granular knowledge of your target market and coupling it with a strategy that addresses your target market’s pain points and motivations directly.
1. Platypus
Best for: B2B AgriTech startups, midsize and enterprise brands that want to drive leads through brand awareness, consumer trust and education, and targeted search efforts.
If you’re looking for an SEO agency that will make a concerted effort to understand your target market, their pain points and motivations, as well as the language they speak then Platypus is your go-to.
Platypus acts as an extended arm of your team, quickly generating online visibility and leads while you focus on product development.
Not only does this agency specialize in increasing Google visibility, Platypus helps AgTech brands get recommended by AI search technologies like ChatGPT, Gemini, Perplexity, Claude and more.
Their strict focus is on initiatives that will drive software signups, demo and free trial requests. To success, Platypus delivers strategies that boost brand awareness and capture search traffic with a higher purchase intent.
Core services include deep-level keyword research, SEO and AI search auditing and strategizing, content development, conversion optimization and technical SEO. Platypus has both local and multi-regional expertise, often targeting various geographies (different states, countries, or rural vs urban markets).
Platypus has helped businesses in precision agriculture, farm management saas solutions, supply chain and marketplace platforms. Some of their clients include Agremo, Farmit and Mali Proizvođači (from Serbia).
Website: https://platypusseo.com/
Testimonials
Ana from Mali Proizvođači
“The team at has Platypus has really helped connect farmers and consumers who use our platform. We’ve worked on keyword research, structuring our website, and technical SEO — and have seen some serious year-on-year growth.
As a farm-to-table platform, we’re happy to help farmers avoid getting squeezed by big corporations, and for everyday folk to get fresh, healthy food directly from someone they trust. Platypus has been a great partner in helping us reach our goal”.
Free Consultation
Fill out the form below for a free consultation on how Platypus can head your AgriTech brand’s SEO efforts.
2. New Perspective (NPWS)
Best for: AgriTech SaaS companies and established agriculture solution providers that want a full-service digital marketing partner.
New Perspective brings a holistic approach that combines SEO, content marketing, paid search, and conversion optimization all under one roof. They’ve worked with AgriTech companies like Agrify, Living Greens Farm and Banyan Water.
Their core services include strategic SEO auditing and strategy development, content development, on-page and technical SEO, as well as analytics and continuous optimization. Ultimately, New Perspective brings integrated marketing capabilities spanning across multiple channels, and a conversion-focused approach.
Testimonials
Nate Klinger from Living Greens Farms
“From day one, New Perspective asked a lot of questions and did a lot of research. The team had a strong desire to immerse themselves in our company and industry in order to add maximum value in our efforts. They consistently come to the table with relevant solutions to help meet our goals”.
Jim Bodreau from Agrify
“We had to reach a small audience of individuals to reach our billion dollar markets. We understood that it was beyond critical to find a team that understood us and that shared ownership for our results. From the first moment we met the team at New Perspective, they “got us”. Not only that, but rather than highlighting tools and techniques or presenting a particular creative strategy, they focused on outlining a PROCESS”.
Website: https://www.npws.net/
3. Stratigia
Best for: Early-stage AgriTech startups and precision agriculture tool providers that want a highly specialized marketing partner.
Stratigia provides bespoke SEO, PPC, and content strategies for the agriculture sector and are well-versed in the nuances of marketing to farmers, agronomists, and AgTech investors.
They understand concepts like precision agriculture, farm management software, and AgriTech hardware, enabling them to create campaigns that resonate with the target audience’s pain points.
Some of their strengths include content marketing and storytelling, a data-driven and ROI focus, as well as integrated SEO and PPC campaigns. Their core services include SEO, content marketing, PPC, web design and analytics reporting.
Testimonials
Saber Zaheer
“Abbas works with a high level of enthusiasm, honesty, and professionalism. I have no hesitation in recommending Abbas for future work related to marketing, social media and SEO”.
Bre Wallace
“Abbas did an exceptional job in developing a strategy for my pre-marketing strategy. He was a pleasure to work with and was well prepared to handle any challenge. I will definitely use him for all my marketing need and recommend him for any looking to make positive impacts for the business”
Matthew Hellier
“Abbas worked independently to achieve long term goals. He was able to plan and execute his own activities and complete them to a high standard. I would use Abbas again in the future”.
Website: https://stratigia.com/
How to choose the best agency for your AgriTech company
Early-stage AgriTech startups might need a fast-moving, hands-on team, whereas an established enterprise might require an agency with enterprise experience and strategic depth. Here are key factors and questions to consider when evaluating mid-funnel SEO agencies for an AgriTech firm:
Industry Familiarity
The best SEO providers for AgriTech have at least a baseline knowledge of farming practices, seasonality, and the tech challenges in agriculture. For example, farmers can be both consumers and business owners, and tailors strategies accordingly, will have a head start.
Full-Funnel Focus, Not Just Rankings
Be wary of agencies that only talk about boosting traffic or keyword rankings. You don’t need traffic for traffic’s sake – you need qualified leads and eventual sales. For instance, if you’re a precision irrigation startup, the agency should focus on getting you in front of farm managers who are actively researching irrigation solutions. During your evaluation, ask how the agency measures success. The right partner will discuss SEO in terms of lead generation and ROI.
Readiness for AI-Powered Search
The SEO landscape is evolving with AI. Ask if the agency is prepared for AEO and GEO, i.e., optimizing your content for answer engines and generative AI results like those provided via ChatGPT. Ultimately, the agency should know how to get your brand mentioned in AI-generated responses.
Technical SEO Capabilities
AgriTech websites can range from simple landing pages to complex SaaS platforms or e-commerce stores for farm supplies. In any case, technical SEO is foundational. Ensure the team can competently audit and improve your site’s technical health: site speed (especially for rural users on slow connections), mobile optimization, proper indexation, URL structures, etc. They should also understand how to optimize for the way your customers search. For example, your users might search by very specific product names or by problem (“how to reduce nitrogen run-off”). A good agency will ensure your site architecture and content accommodate these patterns.
Collaboration Style and Flexibility
Finally, consider how the agency works with clients. If you’re an early-stage startup wearing multiple hats, you might prefer a nimble agency that can execute quickly with minimal oversight. If you’re a larger company with many stakeholders, you may need an agency that’s patient, process-driven, and comfortable collaborating with your in-house marketing or compliance teams. During introductory calls, gauge how they communicate. Are they consultative and educational, or more transactional? Do they customize their approach based on whether you need fast short-term gains versus slow-and-steady growth? Make sure their pace and approach align with your expectations and internal bandwidth.
Final Thoughts: Finding the Ideal AgriTech SEO Partner
In AgriTech, visibility in search is more than a marketing metric – it’s a signal of credibility and innovation. If your solutions aren’t appearing where modern farmers and agri-businesses are looking (whether that’s on Google, in AI-driven answers, or in industry forums), you risk falling behind more visible competitors.
An effective SEO strategy for an AgriTech company must do more than just improve your Google ranking for a few keywords. It needs to speak the language of growers and agribusiness pros, address their pain points (yield, efficiency, sustainability), and show up wherever decisions are being made – including on emerging AI platforms.
Platypus SEO stands out as an ideal choice for many AgriTech firms, given its blend of technical SEO expertise, industry-specific strategy, and adaptation to new search trends. A partner like Platypus can craft a comprehensive SEO program that brings you more than just traffic – it brings you qualified prospects and tangible growth opportunities.
