SEO agency for SaaS scale-ups, measured in pipeline
Platypus builds organic and AI search into a pipeline channel that grows with your business. We report it in demos, trials and revenue your leadership team can plan around.
Rated 4.9 on Clutch →
Results from SaaS companies like yours
Every engagement is measured on what reaches your sales team: demos, sign-ups and revenue. Here's what that's looked like for our clients.
Landlord Vision
12 mo. / proptech
Revenue
We grew Landlord Vision's SEO-attributable revenue 76% year on year, with purchases up 90%
UK field service SaaS
H1 2026 / field service
Demo bookings
Demo bookings grew 307% year on year for a UK field service SaaS, with signups up 364%
Profitbl
6 mo. / sales outsourcing
Qualified leads
Profitbl closed month six with 16 qualified leads, up from 2–3 a year before we started
Want the detail behind the numbers? Read the full case studies.
A pipeline channel that grows with the company
We turn organic and AI search into a channel that brings in qualified buyers quarter after quarter, from people already comparing their options. It compounds, so it keeps pulling its weight as the rest of your go-to-market scales. We measure it in:
Qualified demos
01Trials and sign-ups
02Pipeline
03Revenue
04Built on sales and marketing fundamentals
Visibility is only the starting point. What counts is whether the buyer who finds you goes on to book a demo, so everything we build starts with how your buyers decide.
Your buyers, in their own words
We work with your sales and customer success teams to learn the objections and questions buyers raise. Then we answer them on the pages buyers read before they ever talk to you.
Positioning on every page
Each page makes the case for your product against the alternatives buyers are weighing, in the same message your sales team uses on calls.
A clear path to a demo
Every page has one job in the buying journey and one obvious next step, so interest turns into a demo request or a trial.
That's why the traffic we build turns into pipeline.
One programme across search and AI answers
Buyers move between search engines, AI assistants and your site several times before they book a demo. We run SEO, AI search, content and CRO together, so you're there and convincing at every one of those points.
Found for every segment and use case
Comparison, alternative, use-case and category pages that grow with your product, so you're found for the searches that decide deals in every segment you sell into.
On the shortlist in AI answers
When a buyer asks ChatGPT, Gemini or Perplexity which tools to evaluate, you should be named. We build the reviews, roundup placements and mentions those tools draw on.
Trusted at the point of decision
Reviews, awards and third-party validation that hold up when a buying committee runs a formal evaluation, all telling the same story about you.
More demos from the traffic you have
We improve the demo, trial and pricing pages closest to revenue, so more of the buyers you already attract take the next step.
Every page earns its place by what it adds to pipeline.
An extension of your team
We slot into your marketing team and work the way it works, with strategic ownership on our side and full visibility on yours.
Senior strategic ownership
Our senior team runs your programme and owns the strategy. We'll make the hard calls, tell you "not that, this" when it matters and flag bad news early.
Inside your workflow
We work in Slack and Asana, with weekly check-ins in the first month and every two weeks after that. Your subject-matter expert approves each page before it goes live.
Month to month
There's no 12-month contract, and you own everything we produce. We earn the next month with what we deliver in this one.
Want the day-to-day detail? Here's how we work with your team.
Numbers your leadership team can plan around
Every report starts with what search produced in demos, trials and revenue. AI visibility shows up as a leading indicator, never the headline.
A live dashboard
A Looker Studio dashboard you can open any time, showing what search is producing for pipeline right now.
A monthly report
Leads with demos, trials and revenue, then the leading indicators behind them, clearly labelled as exactly that.
A quarterly review
Where the channel is heading, what's working, what isn't and where we'll focus next.
Each one ends with what we're doing next and why.
What clients say about working with us
Rated 4.9 on Clutch →“Platypus's work has resulted in enhanced visibility and increased demos and trials, leading to overall growth for Workever. The team has commendable project management, consistently provides timely deliverables, and communicates effectively via virtual meetings, emails, and messages.”
Damien Knight
Founder
“Thanks to Platypus's work, Landlord Vision has seen an increase in purchases, demo requests, and signups. The Platypus team has been highly responsive, proactive, and timely throughout the engagement.”
Zahidul
Business Development Manager
“Thanks to Platypus, we've seen a 30% increase in website visits and a 22% increase in marketing qualified leads. The team has been very responsive and has delivered items on time.”
Luka Živković
Head of Sales
“Platypus helped us increase organic traffic and search visibility. The team adhered to deadlines, provided feedback on aspects they could improve, and communicated well through online meetings. Their technical SEO knowledge really impressed us.”
Alp Tetikel
Head of Marketing
Is Platypus the right fit?
We take on a small number of clients at a time, and we'll tell you if we're not the right partner. Here's how to tell quickly.
We're a strong fit if you
We're not a fit if you
If the first list sounds like you, let's talk.
Let's talk about your pipeline
Book a 30-minute call. We'll look at where your demos come from today, where your competitors show up in search and AI answers, and whether we're the right partner for you.
Book a callSearch, measured in pipeline.