A biotech SEO agency that reports in demos, not rankings

Platypus is an SEO and AI search agency for SaaS and tech companies selling into biotech, pharma and life sciences teams. We build and run the channel, and report it in demos, trials and revenue.

Rated 4.9 on Clutch →
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What search should produce for a company selling into biotech

Your buyers are scientists, lab managers, QA leads and IT teams. They do their own reading long before they speak to sales. We make sure that reading leads to you.

Every one of these is measured the same way: in demos, trials and pipeline.

01

Found when scientists search for the problem you solve

We target the searches buyers make when they're evaluating a solution, such as LIMS for cell and gene therapy labs. We don't chase the broad science topics that bring in researchers who'll never book a demo.

02

Named when buyers ask AI for vendors

When someone asks ChatGPT, Perplexity or Google's AI Mode “What's the best electronic lab notebook for a 40-person biotech?”, you're in the answer. We treat Google and AI search as one discipline, on one budget.

03

Credible to every reviewer on the committee

The scientist checks the method. QA checks the compliance. IT checks the integration. Each one finds a page that answers their question, so no one quietly takes you off the list.

04

Demos from buyers who've already done the reading

Inbound buyers arrive having read your product and use-case pages. The first call starts with their workflow, not your basics.

Scientific accuracy without the drain on your scientists

Your experts are the most expensive hours in the building. We ask for as few of them as accuracy allows.

We write from what you've already produced

Application notes, white papers, webinars, product documentation and sales decks are our raw material. Your team isn't asked to start from a blank page or sit through long interviews.

One review, at a fixed point

Your subject-matter expert approves each page before it goes live. Nothing publishes without that sign-off, and nothing needs it twice.

Claims your regulatory team can stand behind

Where your product sits in a GxP or regulated workflow, we state compliance language precisely, and only where your product supports it.

Accurate enough for a scientist. Clear enough for procurement.

How the engagement runs

You hire us to run the channel, so who owns what is settled from day one.

We own the strategy and the execution

A senior operator decides what gets built, in what order and why, then runs it. There's no account manager in between. You get a plan and a weekly update, not a list of options to choose from.

What your team does

You provide a marketing owner as our counterpart and an expert reviewer at fixed points. Your developers get ticket-ready specs. That's the extent of it.

Your first 90 days

You get a 30/60/90 plan in week one and a full roadmap within 30 days. Tracking and baselines are in place before delivery starts, so every result has something to be measured against.

We run the channel. You own everything it produces.

Reporting built for long buying cycles

Life sciences deals move through committees and procurement, and they take time to close. We report what search contributes long before the revenue lands.

01 Demos, trials and sales inquiries, plus pipeline created and influenced
02 CRM tracking through to closed-won
03 Rankings and traffic as early indicators, never as the result
04 A quarterly one-pager you can take to your board without editing

After the first 90 days, there's no lock-in. We earn the next month every month.

Working with us, in a client's words

DocShifter builds document conversion software for regulated life sciences teams. Here’s how their Head of Marketing describes working with us.

“Platypus helped us increase organic traffic and search visibility. The team adhered to deadlines, provided feedback on aspects they could improve, and communicated well through online meetings. Their technical SEO knowledge really impressed us.”

Alp Tetikel, Head of Marketing, DocShifter

Deadlines kept, clear communication and technical depth are the standard on every engagement, not the exception.

Is Platypus the right fit for your company?

We're selective, because this work only pays off when a few things are true on your side.

We're a strong fit if you:

[x] Sell software, data or tech services to biotech, pharma or life sciences teams
[x] Convert on demos, trials or sales inquiries, and will share those numbers
[x] Have a marketing owner and an expert who can review content
[x] Want a partner to run the channel for at least a year

We're not the right fit if you:

[ ] Are a drug developer without a product to demo
[ ] Want rankings and traffic reports
[ ] Have no one to review scientific content
[ ] Need results inside a quarter

If you're in the first group, the next step is a short call.

Find out where you stand when your buyers search

In 30 minutes, we'll show you where you appear today when buyers search and ask AI tools for vendors in your category, and where the demand closest to a demo sits.

Book a strategy call

Bring your current demo, trial or inquiry numbers if you can share them, and we'll show you where search fits against them.