76% YoY revenue growth in a saturated market
In the UK’s crowded proptech market, I grew Landlord Vision’s SEO-attributable revenue by 76% and sales volume by 90% in twelve months.
After 12 Months of Work Together
YoY Revenue
Purchase Volume
Demo Requests in a Single Quarter
Increase in Search Visibility
All-in-one property management software, built for UK landlords
Name: Landlord Vision
Industry: Proptech
Target market: UK portfolio landlords
Product overview: Landlord Vision helps its users stay on top of their accounting, manage their tenants, and satisfy UK compliance requirements, all from one platform.
Sales motion: Growth is driven by demo requests and free trial sign-ups.
A fiercely competitive market, reshaped by AI search
A Saturated Market
Most competitors targeted identical keywords:
- “best property management software”
- “landlord accounting tools”
- “property management platforms for UK landlords”
The key was to make Landlord Vision more visible and differentiate them in search at the same time.
Traffic Decline Following the AI Rollout
Traffic fell, like it did for many other sites, during:
- Google’s rollout of AI Overviews
- Rising adoption of ChatGPT and other AI tools
- Reduced click through from search to websites
Our goal was to grow revenue without relying on traffic growth.
Missed Opportunities in AI Search
Landlords were increasingly asking AI tools things like:
- “What are the best Arthur Online alternatives?”
- “I need software to help me keep up with MTD. What are some options?”
Our job was to make sure Landlord Vision always appeared in the answers.
Discovery & alignment
I learned everything I could about the product, the target market and the competitive environment, then aligned my organic search strategy to their GTM strategy.
Keywod research
I mapped findings by relevance, intent and funnel stage, using Landlord Vision’s marketing documentation, their Google Search Console profile and their competitors.
SEO & AI search audit
Grounded in one question: how well is Landlord Vision positioned to compete for the keywords I’ve identified? That prioritised the quickest visibility wins.
Strategy & roadmap
A three-month on-page, technical and content roadmap, paired with a 12-month SEO and AI search directional strategy covering quick wins and compounding growth.
Execution
All work delivered personally by me, with fortnightly meetings and rapid response to ad hoc developments such as MTD or the Renters’ Rights Bill.
Search designed around buyer intent
Middle of Funnel
Content targeting solution-aware personas, addressing compliance, accounting complexity and portfolio scaling.
Example: landlordvision.co.uk/blog/best-property-management-software/
Bottom of Funnel
Content addressing evaluation-stage personas, including features, alternatives and comparison pages.
Example: landlordvision.co.uk/blog/landlord-vision-vs-arthur-online/
Each page had…
- A clear role in the buying journey
- Messaging aligned with real landlord objections
Instead of chasing traffic for its own sake, I positioned Landlord Vision to capture high-intent, evaluation-stage demand.
Link and brand mention building
With all engines firing on a technical and on-site level, I focused on building Landlord Vision’s traditional SEO and brand authority. Both served as major support pillars for improved rankings and increased AI search visibility.
Link building
Links helped the content rank better in Google search. I ensured every link came from a relevant, authoritative website within the industry.
Example: We secured three backlinks from PropertyData pointing to various Landlord Vision content pieces, plus a brand mention.
Brand mention building
I focused specifically on securing brand mentions with the aim of improving overall AI search discovery, from sources AI would be likely to cite.
Example: An article on the best landlord software tools, written by August, which now surfaces directly inside AI answers.
We found the conversion gap, then closed it
This is what a revenue-first operating model looks like in practice. Optimised for pipeline, and not just rankings.
Situation
For the first 90 days of the engagement, Landlord Vision relied solely on demo requests to generate SQLs.
Gap
A major conversion gap was identified: the site had no free trial, despite high-intent traffic arriving on it every day.
Recommendation
Based on their pricing, target market, competitive environment and my experience across SaaS, I recommended a free trial.
Result
I advised on the introduction of a free trial (LV implemented), giving buyers a risk-free way to experience the product.
Keyword rankings
A selection of the most important keywords Landlord Vision ranks for in traditional Google search. After 12 months I have delivered a 50% increase in keyword visibility across the middle and bottom of the sales funnel.
| Keyword | Position | Volume | ||
|---|---|---|---|---|
|
Property management software UK
|
1
|
480
|
|
|
|
MTD software for landlords
|
1
|
140
|
|
|
|
Portfolio property management software
|
1
|
170
|
|
Our Strategy
Evaluation, Not Awareness
Most SEO stops at traffic. Our strategy focused on:
- Targeting evaluation stage demand (MoFu and BoFu content)
- Validation (building reviews)
- Risk reduction (free trial funnel)
- Switching confidence (“Alternatives†articles and direct comparison landing pages)
Intent Over Volume
Traffic declined while revenue increased because the focus shifted to:
- Buyers already in-market
- Queries tied to real purchasing decisions
- Conversion efficiency, not clicks
Early-Mover Advantage
While competitors focused solely on Google rankings, we helped our client gain visibility across AI search – cwhere buyers increasingly:
- Ask direct questions
- Seek recommendations
- Compare tools conversationally
Landlord Vision now leads Google’s AI answers
We ran these searches manually, in incognito mode, without using any of my own accounts. Try them for yourself.
And it’s the pick in ChatGPT and Claude too
Landlord Vision is prominently mentioned across AI search platforms when their target audience looks for UK property management software.
Landlord Vision vs competitors
Benchmarking Landlord Vision against the competition shows whether or not they are falling behind. Based on third-party Semrush data, they are dominating on both the volume of keywords they appear for and their visibility across the board.
The results that matter
The real business results I helped Landlord Vision achieve, and the base I will be building on together with them in a future engagement.
YoY Revenue
Purchase Volume
Demo Requests in a Single Quarter
Increase in Search Visibility
In their words
Ready to build SEO around real commercial outcomes?
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